John Reese Tells how "Uproar" is like "Scarface"

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  • John Reese Tells how "Uproar" is like "Scarface"

    John Reese knows to have a kickass summer.

    Reese is the architect behind the gargantuan Rockstar Mayhem Festival, which decimated amphitheaters during July and August with Korn and Rob Zombie putting on some of the best shows of their respective careers. Now, Reese's latest creation, Rockstar Energy Drink UPROAR Festival, is ravaging the countryside with Disturbed, Avenged Sevenfold, Stone Sour, Halestorm, HELLYEAH and many more keeping the summer alive. Uproar may be on its inaugural jaunt, but it's got the elements that all legendary festivals are made of, and Reese couldn't be more proud.

    He keeps it simple though. Reese divulges, "With both tours, we're trying to bring two big co-headlining shows that really give people their money's worth."

    This is only the beginning too…

    John Reese sat down with ARTISTdirect.com editor and Dolor author Rick Florino for an exclusive interview about building Uproar, Scarface and so much more.

    How did you go about assembling the lineup for Uproar?

    I also own Mayhem, so I've got a lot of relationships that I've cultivated throughout the years with all of these different bands. When we made the decision to just keep Taste of Chaos an international tour, I met with Rockstar and we talked about trying to figure out a way to replace it. I knew the Active Rock environment would never go away. I built Taste of Chaos on the back of screamo—that whole scene with The Used, My Chemical Romance and Thrice. Somebody just kind of turned a switch off. Rather than trying to beat a dead horse with the screamo movement, I thought if we did a melodic hard rock festival with radio support we'd build something that would have legs for a long period of time. That was the theory behind Uproar. Disturbed's manager Jeff Battaglia and Larry Jacobson, Avenged Sevenfold's manager, are good friends of mine, and they trust the marketing skills we have. They felt that if we partnered together, we'd have a significant advantage in selling tickets through the synergy of it.

    Read the whole article here.

  • John Reese Tells how "Uproar" is like "Scarface"
Submitted by Halestorm WebCrew on

John Reese knows to have a kickass summer.

Reese is the architect behind the gargantuan Rockstar Mayhem Festival, which decimated amphitheaters during July and August with Korn and Rob Zombie putting on some of the best shows of their respective careers. Now, Reese's latest creation, Rockstar Energy Drink UPROAR Festival, is ravaging the countryside with Disturbed, Avenged Sevenfold, Stone Sour, Halestorm, HELLYEAH and many more keeping the summer alive. Uproar may be on its inaugural jaunt, but it's got the elements that all legendary festivals are made of, and Reese couldn't be more proud.

He keeps it simple though. Reese divulges, "With both tours, we're trying to bring two big co-headlining shows that really give people their money's worth."

This is only the beginning too…

John Reese sat down with ARTISTdirect.com editor and Dolor author Rick Florino for an exclusive interview about building Uproar, Scarface and so much more.

How did you go about assembling the lineup for Uproar?

I also own Mayhem, so I've got a lot of relationships that I've cultivated throughout the years with all of these different bands. When we made the decision to just keep Taste of Chaos an international tour, I met with Rockstar and we talked about trying to figure out a way to replace it. I knew the Active Rock environment would never go away. I built Taste of Chaos on the back of screamo—that whole scene with The Used, My Chemical Romance and Thrice. Somebody just kind of turned a switch off. Rather than trying to beat a dead horse with the screamo movement, I thought if we did a melodic hard rock festival with radio support we'd build something that would have legs for a long period of time. That was the theory behind Uproar. Disturbed's manager Jeff Battaglia and Larry Jacobson, Avenged Sevenfold's manager, are good friends of mine, and they trust the marketing skills we have. They felt that if we partnered together, we'd have a significant advantage in selling tickets through the synergy of it.

Read the whole article here.

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